To celebrate the tie-up between verizon and blackberry, rim wanted to thank the executives at verizon with this box set. Rim positioned the product as being strong for work and play related use. The box uses this throughout its communications, with the main box having both work and play imagery alternating. This is carried forward into all the leaflets that provide information on the product. As a special addition a plexi glass box is custom made to hold the product in celebration.

ROLE: CONCEPT, DESIGN AND EXECUTION

MCCANN | 2008 USA