Create an identity that reflects the strength, flexibility and individuality pole dance requires as a sport and discipline. Rectify any pre-concieved notions associated with the sport, with simple, clean and direct execution. Color choice is feminine and strong. Also attached is the calendar design based on the second annual uspdf national competition, with candid shots of contestants placed as reflections to flaunt the duality of the sport. Raw photos for calendar by laura ganzero.
ROLE: BRAND STRATEGY, STRATEGIC POSITIONING AND DESIGN AND EXECUTION