The website pushes forward the notion of a reality show, and invites interaction from its followers. The opening page has a number of soccer balls, which as you roll over, players appear and kick off the screen. Send kick-a-grams, help with face painting, upload personal videos connected to the game, or watch webisodes of their favorite players and so much more. user participation is key.

ROLE: CONCEPT AND DESIGN

MCCANN | 2008 USA